The shift to mobile internet usage is quickly becoming a landslide. People are using their phones to access the internet in all kinds of situations. A car accident victim in an emergency room is searching for a personal injury lawyer. Office workers on their break are trying to find the best lunch deals. A busy Mom is looking for an area grocery store with her toddler’s favorite snack in stock. These people are looking to mobile search to connect them instantly with the provider of a desired product or service. What’s more, they are expecting to be presented with sites tailored for smartphone access. The days of “Pinch and Squint” are over.
Most websites can be viewed on a mobile device, but unless built specifically for that platform, they can be very difficult to navigate. Users find themselves doing the “Pinch and Squint” in an effort to see the whole page; pinching the image of the site and squinting to read its tiny print. This increases the likelihood of human-error and miscommunication. Because many companies have integrated mobile versions of their sites, people are increasingly bouncing back from sites which are not smartphone-friendly in favor of those that are. Mobile users are generally in a hurry and do not have the patience or the need to struggle with a standard, desk-top site; they’ll simply skip to the next listing.
Your company can greatly benefit from mobile traffic and it would be foolish not to create a complementary site. Convincing yourself that your business doesn’t need one is tantamount to turning away potential new customers. Regardless of how well-suited your product is for a consumer’s needs, your Pinch and Squint site will always be abandoned in favor of one adapted for mobile use. Because the market is still growing, now is the perfect time to launch a mobile-friendly version of your company’s website. If you’ve worked with a qualified internet marketing agency, you’re familiar with the added revenue an optimized website can generate. Exults has the tools to create a mobile site which reflects your business and augments your existing website.
Call us today!